During the question and answer at my appearance at the Lawrence JCC in La Jolla on January 15, a very astute audience member asked, “how do you market your book when you publish independently?” The answer is “by any means possible.” But, one way is to approach independent bookstores and ask them to stock our book. We’ve had some success in the Twin Cities, but our first success came from a more unexpected locale—Sedona, Arizona.
At Well Red Coyote Books one would expect to find the usual Sedona material—crystals and vortex, trails and nature. But owners Bill and Kris Neri are the best kind of bookstore owners who search for books beyond the obvious. Sadly, their Sedona bookstore will close on Feb. 15. Leslie and I won’t return to Sedona until May so we won’t be able to thank them in person for taking a chance on Jewish Luck.
We will mark the...



